Daloom is a Saas software developed by Archiproducts that helps you create a digital catalogue and your e‑commerce website in record time, using the plan that best suits your needs.
You can do this by taking advantage of the extensive Archiproducts product catalogue, resulting from twenty years of experience in the Design and Furniture sector.
E‑commerce not only means having a platform but also developing a more complex business strategy. At Archiproducts, whatever your objectives, costs, time frames and available skills, Daloom can provide you the software, content and specialised support you need.
From a planning perspective, setting up an online store is not very different from opening a new physical shop. In both cases, you have to consider four fundamental factors: goals, timing, costs and skills.
These variables only have to be shifted online because, in the end, an e-store is nothing more than a store, but digital.

GOALS
Whether opening a physical store or an e‑store, the first thing you have to do is define your goals.
When opening a physical store, the main goal typically concerns the choice of location and type of premises. Should I open a showroom in the center of town or in an area with easy parking? Should it be a stand‑alone structure, or should it be inside a shopping center for guaranteed visibility without having to do much marketing? How big should it be?
The exact same questions can be asked when choosing an e‑commerce platform.
What do you want to focus on? Intercepting interested users (lead generation) and then managing them through one-on-one offline contacts? Do you want to encourage drive‑to‑store? Are you aiming at local customers or a broader target? Do you want to sell exclusively on your website relying on your marketing skills or use third‑party marketplaces where traffic is assured? Once you have set your goals — upstream of your strategy — you can think about achieving them.
In this respect, Daloom is a flexible and fully adaptive solution that can help you devise the most suitable solution for your goals and strategy.

TIMING 
Once you’ve set your goals, you have to evaluate timing.
You’re opening your store. Do you want immediate time‑to‑market by setting up display windows in an established shopping center, or do you want to create your store in a business zone?
Daloom makes it possible to be up and running in a very short time. You can open your e‑commerce site and be on the market quickly because the content is already on the platform.
This is one of Daloom’s “killer applications” that sets it apart from other e‑commerce platforms you might be considering.
Our team of architects prepare and update product sheets, price lists, and catalogues daily, so they are always ready to go online. They are optimised for sales and created according to the needs of the furniture industry and your target audience, whether they are designers or end consumers or both.
This means you won’t waste valuable time creating and maintaining content.
If you want a hyper‑customised solution, Daloom will tailor the right solution just for you.

COSTS 
Once your goals and timing have been defined, you need to think about the operation’s overall costs.
In an e‑commerce project, the biggest mid‑to‑long‑term expense is content production and management. For example, selling a chair online means making it easy for customers to configure it. They don’t want to consult hundreds of product cards to find the right solution. They want to interact with the product by changing the structure (with arms or without? wheels or no wheels?) or finishes (leather or fabric? colour?) to see results in real time. They want to visualize their choices in augmented reality and simulate how they might fit into a domestic context. Designers will want to download files and use them in their design software.
All of this happens in a short time and with low costs if you use Daloom, thanks to the know‑how of our architects in digitizing products, our advanced technologies and the thousands of immediately available product sheets.

SKILLS 
Let’s consider another critical point.
It is essential to think about the skills and resources needed to start up and support an online sales strategy with the same attention you would pay to selecting staff and adopting a sales strategy when opening a physical store.
We know that the support of professionals with experience in the Furniture and Design world makes all the difference. After all, we’ve been doing this for years with all the companies that choose Archiproducts to promote and sell their products.
Selling a sofa or an armchair online is very different from selling electronics, clothes or shoes.
For this reason, manufacturers and retailers can count on the e‑learning modules and consultancy offered by Furnichannel to make sure they are getting the most out of their e‑commerce platform and strategy. Furnichannel is a web agency specialising exclusively in Digital Marketing strategies for the furniture and design sector.